And we cover the Logos

I just finished reading the book No Logo by Naomi Klein, a great job, an historical evolution of the last fifty years of capitalism, images, ‘logos’.

Certainly I’m not going not make a review now, but the book gave me an opportunity to think, to say and to make several things.

You can immediately tell the very essence of the ‘logos’ distills the essence of the worst of modern man. An almost primordial transposition of belonging to a tribe, a tribe marked by a ‘logo’.

So far nothing new under the sun, or rather, yet another demonstration that human civilization themselves is not doing a step forward but we are still sleeping in caves covered by tattoos.

The problem is that to create these ‘global and globalized tribes’ are invested humans and financial resources; invested to create and produce, by fact, nothing, just a pure image, creating totally non-existent needs.
Please do not confuse the need for a shoe with the need for a shoe to be Nike or Adidas.

Today brains are wasted in absurd marketing research to discover new potential vulnerabilities of the human mind where to put the rubbish served up 24/7 by TV, Internet, radio, newspapers.
Brains consume, time consume, environment consume, energy consume… waste to produce concepts, dreams, illusions, desires that did not exist before.
This is something that no society in their right mind would allow.

Now the big multinational corporation no longer speak of real output, real product, quality control, security, human rights.
No, this is totally out of date, is dirty, obsolete, companies today just relocate the productions, they produce everything contacting and using suppliers abroad, with offices in remote provinces of the Philippines, China, Vietnam, Cambodia.
Products are made today by total strangers, by non-existent workers, by non-existent companies, a whole non-existent working class.

So? The problems of workers and productivity are the supplier’s problems, not the multinationals problems.
In fact, large companies have almost no more workers but only vendors and marketing people.

Multinationals have other things to think about, can not waste time with the production, need to think about trading and the global financial games.

The reality, the real shirts or shoes is not cared by anyone, the important thing is that the product must be manufactured at ridiculous costs increasing profits dramatically.
These profits will be reinvested not in production and certainly not in the same company with positive effect on workers, but will be invested in advertising and marketing that will create and continue to create the same need or the existence of new ‘logos’.
And here the circle closes.

Everyone is free to produce or to wear what they want, but today this freedom is seriously ruining the environment around us wasting resources to produce useless things, they are devastating entire communities, societies, Nations that are exploited for few pennies.
These people are not going through something similar to the end of our 800 where, after the sacrifice, will project towards modernization progress and happiness.
No way.
The situation is totally different, the employer is not the neighbor but a ghost that appeared and disappears as it, the relationship does not exist, and even rights.

I’ve always been careless about imported brands and logos, even when I was fifteen / eighteen, so much less now that I’m almost forty years.

I’m smiling thinking that the multinational companies should pay the people to bring their logo in full view on a backpack or on shoes or on a jacket.
And I’m talking of course not about small label sewn behind the neck or on the side or hidden.
The products ‘with logos’ should cost half having free advertising while we are all carrying them.

So, it’s not, well… COVER THE LOGOS

The first thing I avoid is to purchase products from certain multinationals, especially those who carry out the predatory policies described above.
Now I also started to eliminate, where possible, the logos from the clothing I own: unstitching them, covering them with some fabric, some patch, some drawing.

It seems silly, a little thing, but it is always the small grain between the gear teeth that make the great machine to jam and break.